Job Description

Z2Live is looking for a User Acquisition Manager to join the team! The ideal candidate will be extremely data & analytics savvy and have experience running acquisition campaigns specifically for mobile, social or online games. We are looking for someone who possess a metrics-driven mindset who can optimize marketing spend aimed at acquiring new customers.

Responsibilities:

• Manage & implement Customer Acquisition campaigns via a variety of channels.
• Optimize campaign performance across various marketing mediums.
• Continually test campaign management as well as creative strategies.
• Provide daily spend and performance reports around trends and key metrics specific to goals.
• Collaborate with designers to generate compelling creative that drives user engagement.
• Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, new users and lifetime value.
• Perform detailed data exploration and validation to identify meaningful trends.
• Meet aggressive user acquisition targets while staying within marketing budget, and show measured improvement in unique visitors and reduced acquisition costs.
• Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic.

Required Skills:

• 2 to 4 yrs experience in an acquisition focused role with heavy focus on data analytics,data/campaign optimization, and reporting.
• Experience running and managing online or mobile acquisition programs with an emphasis on CPA/CPI and CPC.
• Experience with buying and optimizing programs across self-service platforms such as AdMob, iAds, and working with various ad networks.
• Ability to develop structured and ad hoc campaign performance reports.
• Ability to organize and summarize large sets of data.
• Advanced knowledge of Excel including data manipulation and pivot tables.
• Excellent organizational, communication and interpersonal skills.
• Bachelors Degree in a quantitative field.
• Experience in mobile/social games a huge plus.